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Sep 26, 2018 · Last update 4 mo. ago.

How can a country promote a tourist economy in their region?

Tourism undoubtably plays a positive role on a countries economy, and is often linked to promoting peace, by easing poverty and unemployment while encouraging mutual cultural appreciation. But how can a country encourage tourism?
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Increased public holidays
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Innovative tourist activities
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Promote special interest activities and industries
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Be the home of a record breaker
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Connectedness - transport and easy visas
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Funding for transport and service infrastructure
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Preserve historical or cultural landmarks
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Increased public holidays

It may seem obvious but increasing the amount of time in which people can take a holiday will greatly increase tourist capacity, this is especially true for domestic tourism, as an extra public holiday in a week would not allow many the luxury of international travel. Now if this extra public holiday became a weekly occurrence in the form of a shorter working week countries could reap a multitude of benefits, and domestic tourism could be permanently boosted as everyone will have more time and more energy for leisure activities on a regular basis. Furthermore a four-day working week is thought to hold the possibility of greater efficiency and less stress, meaning people could be healthier, happier and richer while the scope of tourism is expanded.

For many a two day weekend is just enough time to recover from the stresses of a 40+ hour working week, an extra day would make leisure time more of a reasonable reality for most, and extra leisure time would mostly correlate directly to extra domestic tourism. According to an in-house study at Microsoft Japan, a four day working week resulted in reduced stress and increased efficiency by 40% as more leisure time and less stress actually enables focus throughout the week. Furthermore other studies have shown that reduced commuting, by a whole day a week, and reduced time in the office correlated with a marked reduction in average energy consumption, possibly saving the environment, the economy and the tourism industry in one easily implemented policy.

npr.org/2019/11/04/776163853/microsoft-japan-says-4-day-workweek-boosted-workers-productivity-by-40 theguardian.com/sustainable-business/reducing-working-hours-economy-environment independent.co.uk/environment/bank-holiday-three-day-weekends-climate-change-environment-working-hours-a7215421.html

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Dec 11
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DH edited this paragraph
For many a two day weekend is just enough time to recover from the stresses of a 40+ hour working week, an extra day would make leisure time more of a reasonable reality for most, and extra leisure time would mostly correlate directly to extra domestic tourism. According to an in-house study at Microsoft Japan, a four day working week resulted in reduced stress and increased efficiency by 40% as more leisure time and less stress actually enables focus throughout the week. Furthermore other studies have shown that reduced commuting, by a whole day a week, and reduced time in the office correlated with a marked reduction in average energy consumption, possibly saving the environment, the economy and the tourism industry in one easily implemented policy.

Innovative tourist activities

People often seek out modern inventions, or innovative technological or construction accomplishments to marvel at as part of their holidays, that is why science museums and tech company showrooms are so popular with tourists. For example the MORI Building DIGITAL ART MUSEUM: teamLab Borderless in Tokyo, an innovative interactive projector-art experience space, has become one of the tourist hotspots of Tokyo and attracts all types of tourists. Just like natural geological phenomenon, some innovative tech projects can go so far as being the main thing to attract certain tourists to a country. However tech, unlike geography, is something a country can invest in.

Tech and innovation will probably be of increasing importance in a post-COVID tourism industry, as many will be more conscious of health and the environment and modern and innovative ways of travelling, or even destinations, may become increasingly sought out. Likewise safety innovations and good hygiene standards will be increasingly important as the tourism industry attempts to settle into some new form of "normal", post-COVID. The immediate aftermath of this tumultuous period is also likely to see a rise in domestic travel while borders are still a difficulty, countries should now be investing in innovation and innovative ways to attract domestic tourists away from major cities to kick start domestic tourism.

innovationcloud.com/blog/postcovid19-innovations-in-the-tourism-industry.html team-tourism.com/exploring-innovative-tourism nationalgeographic.com/travel/destinations/asia/japan/tokyo/sponsor-content-expand-your-understanding-of-tokyo-through-innov

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Dec 11
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DH edited this paragraph
People often seek out modern inventions, or innovative technological or construction accomplishments to marvel at as part of their holidays, that is why science museums and tech company showrooms are so popular with tourists. For example the MORI Building DIGITAL ART MUSEUM: teamLab Borderless in Tokyo, an innovative interactive projector-art experience space, has become one of the tourist hotspots of Tokyo and attracts all types of tourists. Just like natural geological phenomenon, some innovative tech projects can go so far as being the main thing to attract certain tourists to a country. However tech, unlike geography, is something a country can invest in.

Promote special interest activities and industries

Many tourists do not enjoy the usual tourist areas and activities often referred to as ‘tourist traps’, many seek pristine and undisturbed natural areas as an alternative to the usual busy city life they may be accustomed to. Ecotourism is a growing industry and involves bringing tourists to areas of ecological interest either to experience exotic or threatened natural environments or to have the experience of participating in conservation efforts. Likewise specialist industries can also double as a tourist attraction, for example Tokyo's Toyosu or Tsukiji fish markets are not only active markets that specialise in sushi-grade fish but they double as one of the cities top tourist attractions for serious sushi tourists.

Funding positive conservation schemes and promoting special interest industry projects around this, and in general, could help bring new sources of employment to rural areas and promote a country's cultural strengths, not just the usual urban tourist traps. However schemes such as this could have a duel function of also creating a positive lasting impact on endangered environments, or simply help raise awareness around serious issues such as environmentalism. Similarly many work-away vacation schemes operate on a similar structure, bringing tourism and labour to poorer rural areas that may be crippled by poverty and labour shortages. Countries benefit from this kind of diversification of their tourism industry, promoting culture and promoting ethical tourism, while aiding humanitarian causes.

travelerstoday.com/articles/41678/20170302/why-ecotourism-growing-trend-travel-industry.htm travelcaffeine.com/tsukiji-toyosu-fish-market-tips news.gtp.gr/2020/12/04/diversifying-greek-tourism-product-key-to-growth

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https://www.travelerstoday.com/articles/41678/20170302/why-ecotourism-growing-trend-travel-industry.htm https://www.travelcaffeine.com/tsukiji-toyosu-fish-market-tips/ https://news.gtp.gr/2020/12/04/diversifying-greek-tourism-product-key-to-growth/

Be the home of a record breaker

India has recently unveiled the worlds tallest statue, measuring at 182m, around twice the size of the Statue of Liberty in the US. This ‘State of Unity’ statue is a bronze behemoth built to the likeness of Sardar Vallabhbhai Patel, who played a leading role in Indian independence in 1947, which is expected to bring around 15,000 visitors to Gujarat daily. Ticket prices are reported to range from Rs120-350, so it is expected to make well over a million rupees daily, thus easing local unemployment and poverty, while generating tax and raising awareness around India’s political history.

From the Burj Khalifa in Dubai to the Shard in London, these large record breaking buildings become tourism mainstays in their cities of residence, in fact the Burj Khalifa observation deck is Dubai's top tourist attraction. Such buildings may prove costly to construct, but most are multi-functioning buildings that also profit from renting office space and selling and renting luxury apartments. It is not just recording breaking buildings, the largest building of most cities is often a tourist observation hot spot, cities without such buildings could see this as an pro-tourism real estate investment.

timesofindia.indiatimes.com/india/statue-of-unity-all-you-need-to-know/articleshow/66438975.cms bbc.com/news/world-asia-india-46028342 thearabianpost.com/burj-khalifa-is-dubais-most-visited-tourist-attraction visitlondon.com/things-to-do/place/23886030-view-from-the-shard

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https://timesofindia.indiatimes.com/india/statue-of-unity-all-you-need-to-know/articleshow/66438975.cms https://www.bbc.com/news/world-asia-india-46028342 https://thearabianpost.com/burj-khalifa-is-dubais-most-visited-tourist-attraction/ https://www.visitlondon.com/things-to-do/place/23886030-view-from-the-shard

Connectedness - transport and easy visas

South-East Asia has some of the oldest backpacker trails, with low costs, vibrant culture, and a straightforward ease to travelling around, attracting countless tourists. Since the 1970’s an ever growing number of backpackers have been travelling around Vietnam, Laos, Cambodia, Thailand, Malaysia and Singapore. With cheap bus, train, and more recently flight networks, combined with a straight forward, same day, tourist visa process, these countries have effectively connected into a South-East Asian tourism hub.

As countries such as Indonesia and Myanmar have made it easier for tourists and effectively joined this network in recent decades, giants such as China may also be following suit by proposing the construction of a high speed rail link to Myanmar. However countries such as China still need to overcome the tourist visa barrier, as visas are still an arduous procedure to complete before travelling. Investing in transport should go hand in hand with modernising the tourist visa application process, as both will maximise the number of tourists that can access a country.

academia.edu/237065/The_Changing_Geographies_of_Backpacker_Tourism_in_South-East_Asia mmtimes.com/news/china-myanmar-high-speed-railway-quietly-back-track.html

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DH edited this paragraph
As countries such as Indonesia and Myanmar have made it easier for tourists and effectively joined this network in recent decades, giants such as China may also be following suit by proposing the construction of a high speed rail link to Myanmar. However countries such as China still need to overcome the tourist visa barrier, as visas are still an arduous procedure to complete before travelling. Investing in transport should go hand in hand with modernising the tourist visa application process, as both will maximise the number of tourists that can access a country.

Funding for transport and service infrastructure

Inevitably, if a country wants to host tourists they will need both a place to stay, a means to get around, and services to keep them entertained. Therefore transport and service infrastructure is key to maximising tourism growth and competitiveness. Countries should be looking to invest in air, ground, port transportation services, while providing ample tourism services like hotel rooms and car rental services and informations centres. At the end of the day transport is the very reason for tourism, and if you open new transport links to new areas you are potentially forming a new tourism market for that region, improvements to infrastructure will only help to increase capacity.

If transport or service infrastructure is lacking tourists literally cannot tour or enjoy a country or region. Funding transport infrastructure will help visitors maximise their sightseeing, and attracting or initiating a good service industry will make sightseeing more profitable and enjoyable, or make hotel and spa breaks more fulfilling. While features such as tourist information centres can overcome barriers of language, knowledge and time. Regions such as Northern Europe have experienced some of the fastest growth in tourist arrivals in recent years following a vast improvement in air transport infrastructure in many of the countries in this region.

linkedin.com/pulse/importance-transportation-tourism-development-fda-ba-itc-mba-emba modishproject.com/transportation-tourism-industry weforum.org/agenda/2019/09/why-infrastructure-is-crucial-to-tourism-growth-and-competitiveness

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DH edited this paragraph
https://www.linkedin.com/pulse/importance-transportation-tourism-development-fda-ba-itc-mba-emba https://www.modishproject.com/transportation-tourism-industry/ https://www.weforum.org/agenda/2019/09/why-infrastructure-is-crucial-to-tourism-growth-and-competitiveness/

Preserve historical or cultural landmarks

A large amount of tourism involves visiting historical landmarks, preserving and safeguarding such landmarks should be a priority for economies looking to attract more tourists. Furthermore cultural attractions, such as customs, festivals and even markets play a big role in attracting tourists and also benefit secondary businesses around such events and spaces and should likewise be protected. Studies have found that tourists seeking cultural and heritage experiences stayed in a location for 22% longer and spent as much as 30% percent more while on holiday, preserving historical and cultural landmarks can attract better tourists.

Culture and heritage tourism is also becoming increasingly popular with over 50% of travellers claiming history and culture as factprs that strongly sway their holiday destination decisions, according to a survey by the Pacific Asia Travel Association. In the Asia-Pacific region alone, this type of tourism is thought to contribute directly and indirectly to economies to the sum of around $1 billion, while accounting for approximately 75 million jobs. Preserving cultural and historical landmarks should be seen as a vital expense as they can play a crucial role in generating culture and heritage tourism.

mytravelresearch.com/culture-and-heritage-tourism-boosts-visitor-economy flipsnack.com/pata2014/the-connected-visitor-economy-bulletin-3rd-edition-2015.html papers.ssrn.com/sol3/papers.cfm?abstract_id=1399124

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Dec 9
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DH edited this paragraph
A large amount of tourism involves visiting historical landmarks, preserving and safeguarding such landmarks should be a priority for economies looking to attract more tourists. Furthermore cultural attractions, such as customs, festivals and even markets play a big role in attracting tourists and also benefit secondary businesses around such events and spaces and should likewise be protected. Studies have found that tourists seeking cultural and heritage experiences stayed in a location for 22% longer and spent as much as 30% percent more while on holiday, preserving historical and cultural landmarks can attract better tourists.
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