Globalisation brings many benefits and challenges, today developments in technology, information access and access to capital are transcending traditional boundaries, but with that can come negative impacts also. With the distribution of information being so wide cultural meanings, values and tastes risk homogenisation, weakening the individuality and strength of identity of a society. But this may not necessarily be a bad thing as like most evolutionary accounts of human nature, the importance of culture for survival is unlikely, and just as there may be negative aspects to homogenisation their are also positives, such as an end to unethical practices such as female genital mutilation, polygamy, child brides, and human sacrifice. Cultures come and go, and what we may need to change is our attachment to culture as a fixed concept. However as a species so threatened by war, humanitarian and now ecological disasters we should be trying to instead focus on good virtues, rather than trying to keep some fleeting ideas of what it means to be part of this or that culture.