D H
May 28 · Last update 23 days ago.

Do photoshopped images in advertising have a positive or negative effect on society?

Image editing or retouching has long become an integral part of the media from movies to social networking, but these techniques are most heavily utilised in the world of advertising. However many argue that the constant exposure to unrealistic images can have detrimental effects on society and even increase mental health problems such as eating disorders. Does the use of photoshopped images in advertising spread mental health problems and negative body images? Do we need legislation to control the use of image retouching in advertising and the media? Should companies have the freedom to do what they want or should they be made to work within the greater good of society? guilfordjournals.com/doi/10.1521/jscp.20.3.289.22303
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While some reform maybe needed or necessary and some photoshopped images may be harmful, legislation that bans or limits how photoshop is used would be impossible to enforce, especially considering that most media is based on the Internet now. Simply banning digitally manipulated images from adverts would also be ineffective in addressing weight, health, and social issues, and this seems more inappropriate considering media, social media and advertising is currently trending towards more authentic imagery. To deal with these issues employment may be a better tool than actually targeting photoshop use, Spain, Israel, and Italy has introduced laws prohibiting employing models with a BMI under 18. Other than that, education and encouraging authentic images maybe be the only options in dealing with any of the corrosive effects photoshopped images may have on society.

uscannenbergmedia.com/2017/11/30/countries-around-the-world-are-actively-making-laws-banning-photoshop-and-hiring-models-who-are-too-thin-but-is-it-helping-the-body-positivity-movement legalcheek.com/lc-journal-posts/the-uk-needs-to-pass-a-law-against-super-skinny-models-a-law-student-and-model-explains-why

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D H
Apr 22
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Can be positive

At the end of the day positive body images need to be encouraged, for physical and mental health reasons over and underweight extremes should not be glorified or fetishised in the media. However the pushback against fat shaming has gone too far, we need to be realistic and glorifying unhealthy bodies is not a healthy or realistic way to fight this issue or related issues of obesity and mental health problems. With 62% of the population being overweight in the UK for example, maybe photoshopped images could serve as inspiration to lead a healthier life, glorifying overweight models may just make statistics like this worse. Just as one extreme will not balance out another photoshopped images may serve a purpose and in recent years they seem to have increased focus on health and fitness.

pixelz.com/blog/photoshop-models-laws eatingdisorderhope.com/blog/positive-social-media-body-image ethnicity-facts-figures.service.gov.uk/health/diet-and-exercise/overweight-adults/latest

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D H
Aug 19
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Studies, such as 2018 paper from Institute of Applied Psychology, Jagiellonian University, Kraków, have demonstrated the strong link between internalisation of “ideal” body images in media and body dissatisfaction. Unhealthy behaviours such as engaging in a relentless pursuit of thinness, perfectionist attitudes towards body image, and the development of eating disorders have been statistically linked to image exposure. Some sort of control or legislation is the least societies can do to protect young vulnerable adults from this unrealistic pressure. One method already under way in Spain, Italy, Israel, and France is the legal obligation of media companies to use clear disclaimers on edited images in media, likewise some of these countries require models to seek doctors certification to prove they have a health BMI.

frontiersin.org/articles/10.3389/fpsyg.2018.00429/full npr.org/sections/thetwo-way/2017/09/30/554750939/france-aims-to-get-real-retouched-photos-of-models-now-require-label telegraph.co.uk/news/2017/09/30/photoshopped-images-come-warning-new-french-law

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D H
May 29
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