Although social movements are important and can raise awareness on fringe issues and can, like in the case of KuToo, force governments to take a hard look at injustices in societies, social movements can also sometimes alienate many people with more conservative views. It is common for social movements to even create a backlash for example with the “all lives matter” movement being started in response to BlackLivesMatter in the United States. However pop culture is often a better arbiter of long lasting social change, as views that go against the mainstream narrative of a society sometimes become the mainstream through dramatic, musical or fashionable representation. In this way music and movies are likely to hold more power for popularising such social movements, for example Little Miss Sumo is a movie highlighting sporting inequality in Japan. Cultural artefacts such as this may do more in the long term for real peoples views a society than government petitioning or online campaigning.