Social Media sites/services should focus on delivering the voices of people, so that people could be free to judge information by themselves, and political campaigns should not rely only on mass media but also Social Media sites/services. It leads to the equal chances for each candidate.
Some support Social Media sites/services not banning political ads because people should have a chance to say what they want on the Internet. Facebook CEO Mark Zuckerberg thinks his company should not ban the ads to protect users rights to freedom of speech. Especially for the politicians, he thinks they should be able to communicate their policies freely. He also encourages people to judge the truth by themselves, many people have their own opinions and these opinions should not be controlled by any companies.
Others argue that candidates should get an equal chance for the election by using Social Media sites/services. Currently politicians rely heavily on TV to market their campaign which costs too much money compared to SNS. Some people think this has to be changed to enable equal chances for all candidates regardless of funding,. SNS could be one solution for people to get that chance. Regardless of political ads, Social Media has the power to deliver the voices of powerless people.