Race was first used to refer to speakers of a common language, then to refer to people groups by nation, before changing again in the 17th century to refer to physical traits. Race is therefore a concept born out of colonialism, as a sort of pseudo-scientific means of demonising foreign peoples as a justification to profit from them - through colonisation, forced trade, or directly through slavery. These out of date racial models are static and fail to interpret the complexity of genetic information that is in constant fluctuation between countries and continents. Despite this media portrayal of race fails to convey it as an ideology rather than an actuality, and race is still often used to support the same colonial demonisation of the ‘other’. However race remains a social construct, and we need to dismantle the position race has taken in most modern societies.