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What do you think of the Ben and Jerry’s occupied Palestine territory boycott?

On July 19th 2021 famous ice cream brand Ben and Jerry’s vowed to end sales of their ice cream in illegally occupied Palestine territories, with these plans coming into effect following the end of their license agreement with an Israeli distributor next year. The company was founded by two Jewish men, Ben Cohen and Jerry Greenfield, and has been known to champion prominent social justice causes. Although Ben & Jerry’s plans to stop sales in the occupied Palestinian territories they aim to continue sales throughout areas of Israel within the pre-1967 borders. What do you think of the Ben and Jerry’s occupied Palestine territory boycott?
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Ben and Jerry's efforts to stop selling their products to Israelis in disputed Palestinian territories is morally and commercially wrong, and the decision will not even work as Ben & Jerry’s products may not be sold in the settlements but will continue to be sold in Israel. Settlement resident Ma’aleh Adumim said "I’ll just buy my New York Chunk Fudge in Jerusalem and smuggle it back home past all the checkpoints” [1]. Likewise this move has seen the company clash with their parent company Unilever, and they may have legal trouble over this issue moving forward, so this may not even come to pass. While Israeli Prime Minister Naftali Bennett said it was "morally wrong" and repercussions would make it "financially wrong" [2], Israeli foreign minister Foreign Minister Yair Lapid went further and called it a “shameful surrender to antisemitism, to BDS and to all that is wrong with the anti-Israel and anti-Jewish discourse” [1].

[1] jpost.com/breaking-news/ben-and-jerrys-to-end-sales-in-west-bank-674336 [2] bbc.co.uk/news/business-57893161 thedrum.com/news/2021/07/20/ben-jerry-s-and-unilever-clash-sales-occupied-palestinian-territories nbcnews.com/business/business-news/ben-jerry-s-withdraws-sales-israeli-settlements-clashes-parent-company-n1274403

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