Both companies, along with many media professionals, activists, and organisations have described Australia's News Media Bargaining Code as unworkable or have simply criticised it. Facebook was quick to call the legislation unworkable, and despite being criticised itself for blocking news, the company and some media analysts have countered this saying Facebook simply "erred on the side of over-enforcement” and inadvertently blocked some content . Google likewise called the idea unfeasible, specifically condemning limits on how often the company can change ranking algorithms. Some in the media, such as Bernard Keane of Crikey magazine, pointed out that only some big media companies will benefit from this bill, and the mainstream media have systematically misled the public over this legislation. Even the Australian Taxpayers' Alliance, a Australian taxpayer advocacy organisation, have agreed calling the measure protectionism, opinion seems divided between a media set to benefit and voices from tech and academia that seem concerned.