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Jul 30 · Last update 2 mo. ago.

Are the Cleveland Indians right to rebrand as the Guardians?

The Cleveland Indians, Ohio’s Major League Baseball team, are set to change their name in 2021, rebranding as the Cleveland Guardians. The team’s former name has long been a source of controversy, as the use of Native American symbols and names is seen as ethnic stereotyping, and thought to have a negative impact on indigenous Americans. This rebranding follows the retirement of the team’s logo, Chief Wahoo, which was discontinued in 2018. Were the Cleveland Indians right to rebrand as the Guardians?
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Thirty Year History of the Iconic 'People Not Mascots' Logo
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Thirty Year History of the Iconic 'People Not Mascots' Logo

The 'People Not Mascots' Logo Artist: David Jakupca Acrylic on Canvas 22" x 28" 1992 Signed Lower Right Current Owner is the Lake Erie Native American Council (LENAC) The 'People Not Mascots' Logo is meant to be a Native American protest caricature of the racists Chief Wahoo logo of the Cleveland Indians Baseball team that lost to the Chicago Cubs in the 2016 World Series. It was originally designed and painted in 1992 by David Jakupca at the historic ARK in Berea for the Committee of 500 Years of Dignity and Resistance along with the Lake Erie Native American Council (LENAC) incorporating elements of the Theory of Iceality on Environmental Arts.The 'People not Mascots' Logo has drawn criticism from Cleveland sportswriters, fans and local businessmen, but received immediate acceptance among humanitarian, religious groups and Native Americans. The Cleveland 'People not Mascots' Logo gained international popular attention when it was it exhibited by ICEA at the 1993 United Nations World Conference on Human Rights held in Vienna, Austria. The 'People not Mascots' logo has become the most recognized anti-racist logo in existence and has forever changed the way people view the worlds trillion dollar sports industries!

Full Story: theicea.com/page32

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Renate Jakupca
Aug 1
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This is a great step forward for one of America's best known sports team with a controversial and racially insensitive name and logo history, its a step forward for both the sport and society and native advocacy groups have welcomed the decision. The new name of "Guardians" is a reference to the city of Cleveland's famous "Guardians of Traffic" sculptures, eight huge Art Deco statues that the city is arguable better known for, and are located near the Cleveland baseball team's stadium. But it is not only the Cleveland Guardians who are set to make a historical name change, the NFL football team Washington "Redskins" are set to take the name "Warriors" in 2022. They similarly employed an offensive racial caricature of a native American as a logo and look set to follow in the Cleveland Guardians footsteps.

bbc.co.uk/news/world-us-canada-57946842 nypost.com/2021/07/23/cleveland-indians-name-change-hailed-by-native-american-groups

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Jul 30
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