The ongoing feud between Apple and Facebook is less about online ethics or streamlining advertising, and is more like tech giant in-fighting to win the hearts of the public or sway public opinion, against a backdrop of huge ongoing anti-trust cases. The Federal Trade Commission is currently in the process of investigating tech giants like Facebook and popular opinion seems to be behind expanding anti-trust legislation and breaking up many of the biggest tech companies. According to a 2019 report form the Mozilla Foundation there has been a rise in user awareness surrounding some of the most disturbing online privacy trends, and an increasing number of people are wanting to change the current norms of private companies having ultimate say over important issues such as online privacy or free speech. This feud is likely to be ongoing as Apple and Facebook compete to come across as the tech company that is siding with the public.
screenrant.com/facebook-apple-ios-privacy-labels-newspaper-ads computerweekly.com/news/252462260/Public-becoming-more-aware-of-privacy-abuses-and-unethical-tech coindesk.com/coindesk-tv-live-data-dividends-privacy reuters.com/article/us-usa-biden-antitrust/biden-should-expand-antitrust-cases-break-up-tech-companies-high-profile-group-says-idUSKBN29H0G9