On December 14th 2020 Apple released iOS 14.3 including a new “privacy labels” feature on its App Store, this new feature clearly displays what data any app will be able to collect from a user's device. Apple also added an opt-in requirement for apps that track user's personal data for advertising purposes. These new feature received significant pushback from Facebook, the social media company have run full-page advertising campaigns in the New York Times, Washington Post and Wall Street Journal stating that these new features will harm small businesses that depend on targeted advertising to reach customers. Apple defended the changes as a step forward for transparency and customer choice, and ultimately Facebook will have to accept these new requirements.
Who is right in the latest Apple-Facebook feud?
What is more important, user privacy or small businesses free access to user data?